The portfolio of Michele L. Spotts

Graphic Design

Throughout my professional journey, I have consistently leveraged my graphic design skills to create projects centered around communication and education. Rather than relying solely on creative flair, I prioritize applying design principles and strategies to ensure my designs are practical and suitable for the target audience. Throughout my career, I have engaged in various forms of design work, encompassing traditional print design such as mailers, magazine layouts, billboards, and signage, as well as more contemporary digital projects like web design, video production, email marketing, app design, social media assets, and online advertising. Below, you will find a small selection showcasing my expertise as a graphic designer.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign, Illustrator, and Photoshop

Graduate Brochure

Client

Drexel University College of Computing & Informatics Graduate Programs

About

The 12-page brochure was designed for the College of Computing and Informatics, providing an informative overview of the college and its graduate-level programs.

Design Process

The book was designed employing the golden ratio as a guide to determine the optimal page size, font sizes, and image sizes. Drexel University's brand colors and fonts were consistently incorporated throughout the brochure, ensuring a cohesive visual identity. The photography featured in the book was expertly captured by a staff photographer at Drexel, adding professional and visually appealing imagery to the publication.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign, Illustrator, and Photoshop

Philly Codefest

Client

Philly Codefest

About

Philly Codefest originated in 2013 as a weekend-long hackathon initially conceptualized by students from Drexel's College of Computing & Informatics. I designed the logo and initial marketing materials.

Design Process

To initiate the design process, I talked with students to gain a better understanding of their vision for the event. I used Adobe Illustrator to create the logo, with the clients making final color decisions. Subsequently, I designed various promotional items, including flyers, posters, and the user interface for the Philly Codefest website. A Drexel staff member handled the coding for the backend of the website. In preparation for the event, I also created graphics tailored for large digital screens and designs for participant t-shirts, mugs, and bags.

Pages from the Remote Guide for Employees
Software
Adobe Illustrator

Drexel Graduate Infograpics

Client

Drexel University College of Computing & Informatics Graduate Programs

About

These flyers were specifically designed to serve as informative resources at open houses and conferences. Their primary purpose was to present concise and easily readable information regarding different majors and provide data about recent graduates.

Design Process

In collaboration with a Drexel staff writer and marketing specialist, we identified the critical information that needed to be conveyed. Based on this, I created graphical images to represent each fact or statistic. The brochure featured Drexel University's brand colors and fonts, ensuring consistency with the institution's visual identity. A skilled staff photographer at Drexel was enlisted to provide photography for the project.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign, Illustrator, and Photoshop

Bridge Magazine

Client

Drexel University College of Computing & Informatics

About

Bridge Magazine was a quarterly publication put out by the College of Computing and Informatics that highlighted faculty accomplishments, current student work and alumni success.

Design Process

I worked closely with the writer and editor of the magazine to plan the publication, including preparing the stories and figuring out the designated space allotments per story. While Drexel’s writer/editor was writing the magazine, I began developing the layout design and working with the staff photographer for images. Lastly, we added in the copy and made adjustments to the layout, and final editing took place before preparing the document for print.

Pages from the Remote Guide for Employees
Software
Adobe Illustrator

Mastering Social Media with Randi Zuckerberg

Client

Millersville University

About

This captivating postcard was designed to promote an upcoming speaking event featuring Randi Zuckerberg, specifically focusing on social media. This promotional material was distributed to a broad audience, including alums, faculty, staff, and the Lancaster County, PA community. The postcard aimed to generate interest and attendance for the event, showcasing the importance of social media and the valuable insights that Randi Zuckerberg would provide.

Design Process

The postcard design incorporated Millersville University's branding colors, black and yellow, to create a visually striking impact. A captivating dark gradient was used as the background, complemented by vibrant pops of yellow and other colors inspired by social media icons. The fonts used in the design were carefully selected to align with Millersville University's branding guidelines, ensuring consistency and a cohesive visual identity. The combination of colors and typography created a visually appealing postcard that effectively represented the event and captured the target audience's attention.

Pages from the Remote Guide for Employees
Software
Wordpress, HTML, CSS, Javascript, Adobe - InDesign, Illustrator, and Photoshop

Onrevolute Album Artwork

Client

Dave Weiner

About

Promotional materials and a website were created to support the marketing of Dave Weiner's second album onrevolute.

Design Process

I created the graphical bird-like image by initially sketching it on paper and later refining it digitally using a combination of Adobe Illustrator and Photoshop. The clients provided input on fonts and colors, seamlessly integrated into the design to produce the album cover. Collaborating closely with the client, I designed and developed the promotional website. Additionally, I collaborated with them on designing the shirts. Finally, I created a mock-up design for the Ibanez guitar, which was then skillfully hand-painted by an artist at Ibanez.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign and Illustrator

Coaches Vs. Cancer

Client

Alvernia University

About

Postcard designed for an event taking place at the college.

Design Process

The postcard was illustrated in Adobe Illustrater and features an Alvernia College basketball player.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign, Illustrator, and Photoshop

Presidential Search Brochure

Client

Millersville University

About

Brochure created for the search for a new university president.

Design Process

Drawing from the content provided by key stakeholders, I adhered to the style guide while designing the brochure. A significant emphasis was placed on utilizing an abundance of photographs to effectively capture the essence and atmosphere of the university campus.

Pages from the Remote Guide for Employees
Software
Adobe - InDesign, Photoshop, and Illustrator

Where in the World

Client

Millersville University

About

Events calendar brochure highlight art, performances, and lectures at the university.

Design Process

Based off available images, content length, and the need to highlight various events, I came up with a plan for the size of the brocure. The color pallet was created to match new banners that I designed around campus for the various performing art centers on campus.

Portfolio
About
Contact

Linkedin

michele@michelespotts.com

© MADE BY MICHELE L. SPOTTS 2022